Camels are for Lovers
Friday, February 16, 2007
As longtime readers of Feiler Faster know, we cover All Things Camel here. Some of our most popular items in recent weeks have been part of our ongoing series BREAKING CAMEL NEWS -- Where Every Day Is Hump Day. (Please send your tips here!) These include The Next Aphrodisiac and Could Abraham Have Owned Camels?
Today, Camel Cigarettes get a makeover. As the NYT reports, Camel cigarettes are undergoing a makeover to make them more appealing to women. The strategy: Make Camel cigarettes more like Chanel perfume!?
Reynolds, eager to increase the sales of its fast-growing Camel brand among women, is introducing a variety aimed at female smokers. The new variation, Camel No. 9, has a name that evokes women’s fragrances like Chanel No. 19, as well as a song about romance, “Love Potion No. 9.”
But don’t look for a Jo Camel to join Old Joe the dromedary on Camel packages, displays or posters. Rather, Camel No. 9 signals its intended buyers with subtler cues like its colors, a hot-pink fuchsia and a minty-green teal; its slogan, “Light and luscious”; and the flowers that surround the packs in magazine ads.
For decades, Camel has been a male-focused cigarette; only about 30 percent of Camel buyers are female. By comparison, for competitive brands like Marlboro and Newport, women comprise 40 percent to 50 percent of customers. Almost half of adult smokers are women, so that limited Camel’s potential.
Labels: Camels
Posted by B Feiler at 7:03 AM
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Re: Camel milk. OK, I looked. However, it seems that feilerfaster.com has reached Kenya. I figure that your publicity did one of two things: Either camel milk is now so wildly popular that the store cannot keep it in stock or you have scared everyone silly, and there is no longer a market. By the way, CNN had a commercial dairy story. I think they were in California, but I only caught a part of the story. It seems that the camels do not have much patience for the milking process. They do not produce very much milk at a time. I think the people they interviewed said they are about two years away from taking their product to market.