Bruce Feiler - Where God Was Born, Abraham, Walking The Bible

The New Great Excuse for Why You Didn't Read Your Friend's Book (Or Mine)
Thursday, March 29, 2007

You're saving the environment. Our books are carbon negative. But not Harry's.

The printing for the final Harry Potter book will not only be the biggest, but also the greenest.

Scholastic Inc. announced Tuesday that it had agreed with the Rainforest Alliance, a conservation organization that works with the business community, on tightened environmental standards for ''Harry Potter and the Deathly Hallows,'' coming out July 21 with a first printing of 12 million.

J.K. Rowling's seventh Potter book will be a hulking 784 pages, Scholastic said, a comparable length to the last couple of Potter releases.

Among the details of Tuesday's agreement:

--The paper used will contain ''a minimum of 30 percent post-consumer waste (pcw) fiber.''

--Nearly two-thirds of the 16,700 tons of paper will be approved by the Forest Stewardship Council, an international organization with a mission to ''promote environmentally responsible, socially beneficial and economically viable management of the world's forests.''

--A ''deluxe'' edition of the new book, which has a first printing of 100,000, will be printed on paper that contains ''100 percent post-consumer waste fiber.''

Labels: Books

Posted by B Feiler at 9:20 AM
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