Bruce Feiler - Where God Was Born, Abraham, Walking The Bible

Why On This Night Do We Drink Coke?
Friday, March 16, 2007

Every year, Coke turns back the clock and makes a special, Kosher-for-Passover Coke (look for the yellow top) made with sugar rather than corn syrup. Egullet has a wonderful review:

In April of 1985, the Coca-Cola company announced that it was re-formulating its flagship carbonated drink, which to the horror of Coke fans everywhere, included a switchover to high fructose corn syrup (HFCS). Soon, the rest of the soft drink industry followed suit, and the classic taste of cane sugar-based sodas became practically extinct. Today, only a few small boutique soft drink companies still make sodas with refined cane sugar (or sucrose, made from sugar beets) a costly ingredient when compared with HFCS — but true carbonated beverage connoisseurs know and can tell the difference, as corn syrup has a characteristically cloying sweetness when compared to refined sugar. For nostalgic Coca-Cola lovers, unless you live in a foreign country that classic taste is but a distant memory.

Every late March and early April, for the two to three weeks leading up to the celebration of the Jewish Passover holiday season in the United States, Coke fans living in major metropolitan areas with large Jewish populations get their Real Thing, if only for that brief fleeting period. According to Jewish law, nothing made with chametz (any of a number of proscribed cereals and grains, including corn) during passover may be consumed — so in order not to lose sales from observant Jews during that eight day period, a small number of Coca-Cola bottlers make a limited batch of the original Coke formulation, using refined sugar. Needless to say, stocks run out quickly and fans of Passover Coke have been known to travel many miles seeking out supermarkets with remaining caches.
Passover Coke products (and Passover Pepsi) in 2-Liter bottles can be distinguished by their yellow caps, inscribed either with just the “OU-P” symbol and/or the words Kosher L’Pesach in Hebrew. The canned variety is rare and is known to be produced only by a scant few bottling companies in the United States – if you can find any, be sure to snap it up.

Labels: Judaism

Posted by B Feiler at 8:03 AM
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