The Logo That Ate the Olympics
Tuesday, June 5, 2007
I'm something of a Design Geek. When I was young, my fantasy job was to design album covers. One of the reasons I write books today is to get to sit alongside the designer and watch her (a friend has done all my covers recently) work on the design. I realize this is the nightmare scenario for most designers, but there you have it. I'm probably a Design Bore as well.
So: My brother sent me the new logo yesterday unveiled for the London Olympics.
I HATED IT. No equivocation. No being stirred by the words of Sebastian Coe, "It will define the venues we build and the Games we hold, and act as a reminder of our promise to use the Olympic spirit to inspire everyone and reach out to young people around the world." I simply HATED it. Too blocky. It wasn't until I looked at it three times that I realized this concrete-looking shapes were supposed to be 2012. The color is like an ambulance. The font for "london" is all wrong. And why the lowercase. Perfect for Moscow circa 1928. Wrong for today.
No surprise then that that same AFP article that my brother linked to earlier in the day now had the headling, "New Logo Triggers Debate." The opening line said it better: The "iconic" logo for the 2012 London Olympics was unveiled here on Monday, but critics immediately condemned it as "hideous" and a waste of money.
UPDATE: You can sign an online petition to ditch the logo!
Labels: sports
Posted by B Feiler at 11:14 AM
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