The New Way to Scalp
Friday, June 15, 2007
Based on a lesson in scalping I got years ago on my way to scalp tickets for the Super Bowl in Atlanta, my understanding has been that the networks were big scalpers, holding tickets to big events until the last minute in case any sponsors wanted in, then ditching them to select agents. Seems the team owners have now gotten smart and are devising ways to get a piece of the action themselves, swiping it back from Ebay etc.
Flash Seats allows sports teams to exert total control over who fills their seats, and to fight back against sites like Craigslist, eBay, TicketsNow and StubHub, which have transformed the shady world of ticket scalping into a $3-billion-a-year business.
Those sites have pushed ticket reselling far beyond the reach of professional sports teams, entertainment arenas and the local police as they try to enforce state antiscalping laws. Now teams like the Cavaliers have conceded the inevitability of ticket exchanges and are creating their own — and, in some cases, taking a lucrative piece of the pie.
They argue that by controlling the resale market for their tickets, they can cut down on counterfeiting and the outrageously high prices often demanded by scalpers. Cavaliers executives also say that with Flash Seats, they have the additional benefit of knowing exactly who is sitting in every seat — and can market to them in the future.
Labels: sports
Posted by B Feiler at 7:01 AM
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